Identify the trends and opportunities in convergence.

Identify the trends and opportunities in convergence.

In Technopreneurship, we already know that it follows the SEED role which it is comprises the Self-Mastery, Environmental Mastery, Enterprise Mastery and the Development mastery. So, during our last discussion about the SEED role we have discussed the Environmental Mastery in which it encompasses or involve the trends and the opportunities in convergence and also the marketing convergence. Along with our discussion we can be open mind to know and recognize the trends, the opportunities of the convergence. Marketing today is already involving into the new technologies or shall we say making a new technology in order to have a high and competitive value in the industry.


At first, I really don’t have any ideas of what are the trends and the opportunities in convergence. So here I describe what are trends, opportunities and the convergence. So first the trends, according to the Encarta dictionaries, trends describes as a tendency of moving towards a something or in a particular direction. As what have our professor said that, in the old days, the ice cubes was being used but as years passes by, Ice plants were arise and then the new technologies come, the refrigerators or the refs were being used in today’s generation. A trend for me is that when you have a product which you are advertising to your customers, you must look forward in the new technologies so that your products would be in demand for the customers or your clients and you must have to be unique and be creative. Second is the opportunities as being describe also in the Encarta dictionaries, it is the chance especially one that offers a kind of advantage. It is just the same when you have an opportunity to be a scholar in a university then why don’t you grab it, because it is your chance to be a student in a premier university. That’s why in the industry or in the marketing if they find an opportunity to produce a product which is in need or in demand by the customers or the clients, and then they grab that opportunity so that they will have a competitive and high value in the industry. And the convergence, it is the automated and integration of information technology environment that are available to a user or the consumers. Convergence as what have been tackle in our discussion, convergence was described as the existence of the innovative products of technology in the industry. This convergence is introducing the changes in the market industry and this is also the meeting of the newly exists products which are now observed in the market. As we move along towards a new generation, there are many opportunities occur from the way of life changes as well as the growth of different styles in business that are developed through the convergence. A good example of that is the use of Information Technology, the development of mobile and smart phones, and the development of the handheld computers. These only mean that the convergence is really changing and improving the world.


Convergence started when the industry understand that there still missing of the products that present in the market. Some business companies seen that the products they sell in the market are not sufficient to make the life of people more convenient and useful. That’s why they provide a more services into their customers or their consumers. In today’s new economy, it brings also a new trend and a remarkable ways, strategies in introducing their products to the market. In convergence, it also talks about the new strategies style of marketing, it evaluates the past and the present approaches of the products in the market. Today, many companies use the internet to advertise or promote their products and introduce it to the consumers which is us. Convergence also gives us an idea of having an opportunity using the technology. As we all know that the technologies provide a way to the people to find or seek a job for their own, like the internet. We know that the internet is widely used to explore or to find a job opportunity, and uses as the medium of some people or some companies to gain or increase their consumers from the different places in the world. The internet role has changed rapidly from being used mainly for communication, and easier, faster access to information for some Universities and various other educational institutions.


There are many convergences to mention but, I identify the technological convergence especially in the media since we are engaging today in the new technologies. Today, we are surrounded by a multi-level convergent media world where all modes of communication and information are continually reforming to adapt to the enduring demands of technologies, “changing the way we create, consume, learn and interact with each other. The Televisions, the Radio and the Newspapers are main mediums today in accessing entertainment and news. But now, those three mediums have converged into one and now all the people in the world can read and watch news on the internet. Convergence is the concept in which the old and new technologies or media interconnect. Convergence is simply put on how the individual consumers interact with others on a social level and use various media platforms to create new experiences, new forms of media and content that connect us socially, and not just to other consumers, but to the corporate producers of media in ways that have not been as readily accessible in the past.


Since the technology has evolved in the past years so many companies are beginning to converge technologies to create demand for new products. The televisions in the old days are now converged the technologies of movies and radio, and today it also converging with the mobile phone industries. Converging technologies seems to be squashing many types of demanded technologies into one. Just like the mobile phones, it is manufactured not only to carry out phone calls, text messages, but it also holds images, videos, music, television, camera, and multimedia of all types. That’s why manufacturers are now integrating more advanced features of the mobile phones such as GPS, video recording, data storage and security mechanisms into a traditional mobile phones. So as the world evolves, it could be happened that the old media would be changed to another side by a new media. Media convergence requires companies operating within the scope of the media to rethink existing assumptions about media from the consumer's point of view, as these assumptions affect both marketing and programming decisions. Media producers have to respond to these newly empowered consumers in today's society to reinvent existing concepts to keep them up to date with emerging trends. Consumers these days do not just want to be on a one way transmission model where they simply receive information. They want to interact with it and they also want to create it. They want to participate within it. Media convergence has allowed that to happen and as the creation of new communication technologies continues to occur; this trend is here to stay.


Along with our discussion, our professor mentioned the four P’s in the marketing which is being predefined into four C’s. From the four P’s which are the product, the price, the promotion, and the place now it has been change into C’s which are from product to customer, from price to cost, from promotion to communication, and from place to convenient. The reason why this four P’s change into four C’s, it’s because in the old days it is the manufacturers who is being in demand to the consumers but in today’s generation it is the consumers who are demanding to the manufacturers. It is called the death of consumers. From being a consumers to a prosumers. When we say prosumer, this term is generally applied to situations where consumers are considered to have reached a level of sophistication that the professional-consumer can effectively dictate the perimeters for the production of goods and services in terms of quality and structure. According to the Wikipedia, the term prosumer has taken on multiple conflicts meaning. It can also be thought of as converse to the consumer with a passive role, denoting an active role as the individual gets more involved in the process.


We also tackled the five C’s of convergence and those are: Customerization, Community, Channels, Competitive value and Choice. This five are being involved in the navigating of the convergence. The main purpose of the convergence, it is the emerging of new concepts and ideas to formulate and rising of new technologies.
As I have observed today, I can conclude that the convergence of the technologies is really very successful. The products and its services that were enjoying today is comes from the result of convergence. I observed today that in everything are made and acquired instantly. Today most of the products that are introduced in the market are the products of the trends and opportunities of convergence especially in the technology. For me this is how convergence works in the technology industry.